Instead of a traditional ribbon-cutting or ceremonial launch, Oani marked its first public appearance with an immersive performance that connected the street and interior spaces. The city itself became a runway, expressing Oani’s belief in restoring rhythm within the urban environment.

Centered on the theme of crossing boundaries, the performance began on the streets of Ximending. Models stood motionless among the flow of pedestrians, briefly suspending the pace of the street and drawing passersby to slow down and observe. As uniforms were worn and bodies began to move, the models walked through the busy, noisy streets. Through shifts in light, sound, and material, they gradually transitioned from the city’s external tempo into Oani’s interior space, where rhythm unfolds gently, like rippling water. This movement symbolized not only a physical transition, but also a journey from the outer world toward an inner state.

Once indoors, the performance transformed into a wordless immersive theatrical experience. Through physical movement, singing, and chanting, combined with light, air, and spatial rhythm, guests experienced Oani’s atmosphere without verbal guidance. Quiet, pure, gentle, yet layered, the space carried an emotional quality of being understood and held. Here, space was no longer a backdrop, but an active presence shaping perception and emotion.